Feb 20 26

Are You Using Google My Business to Get More Customers?

Google accounts for more than 87% of global searches made using mobile devices, and over 75% made using a desktop or laptop. In short, if you want your business to get found online, it’s imperative you do everything possible to ensure that when your product or service is searched for, Google finds you, and gives you prominence over your competitors when it presents its results. You already know that using keywords, tagging images, making your website mobile-friendly and keeping content fresh are essential steps in the optimisation process, but there’s another powerful tool that can help make sure customers find your business when they search on Google. It’s called Google My Business, and the good news for you is that right now it’s still very underused – which means you have an opportunity to steal a march on your rivals!

Mar 19 28

Spring Web Watch! Is Your Website Looking Fresh?

It’s important to regularly review and update your website, making sure content and design stay fresh. As well as ensuring new and returning visitors get the best experience, the search engines love updates, so it will help push your site further up the rankings and generate more traffic If you’ve not yet got around to implementing web reviews as part of your ongoing marketing activity, now is a great time to make a start. Spring is the perfect time to spruce up your site. To help you get started, Here are a few areas you might want to look at: Keep it clean.

Oct 18 30

Is Creating Written Content for Your New Website Giving You Nightmares?

Are you creating a new website for your business? Is getting the written content together causing you sleepless nights? You’re not alone. In web design projects, written content frequently gets left until late in the process – often because, despite the very best of intentions, clients struggle with drafting their own copy.

May 17 26

The Case for Case Studies: Use Your Customers to Get More Business!

Are you capturing your success stories, and using them to proactively leverage further sales opportunities? Case studies are a powerful way to showcase your projects, the customers you work with and the results you get for them. Case studies are: Versatile: You can use them in both digital and hard copy formats to support a wide range of marketing activities. Link them to your website as downloadable pdf’s, use them to support e-shots and direct mail campaigns, as leave behinds for new business presentations, and giveaways at events.

May 17 03

5 Reasons Why Blogging Needs to be Part of Your Marketing Strategy

If you haven’t yet made blogging an integral part of your marketing strategy, you’re missing out on big opportunities. Posting regular blogs is an inexpensive and relatively easy way to bolster your inbound marketing efforts, drive quality visitors to your website, and attract more prospective customers Your business may already be reaping the benefits of blogging, but just in case you still need convincing, here are 5 reasons why you need to get started now! 1. To improve your web ranking The search engines that rank your website feed on fresh content, and a blog is a simple and easy way to keep your site updated.

Feb 17 22

Time to Spring Clean Your Marketing Material?

Spring may not yet be fully sprung, but all the signs (outside our window at least), indicate that it’s definitely well underway. At this time of year, as the sap starts to rise, the birds begin to get frisky and the daffodils do their thing, it’s difficult not to be inspired by nature’s lust for life. In the natural world, the cycle of regeneration is ongoing, a continuous process of striving to stand out, get noticed and grow – not so very different from the business environment when you think about it. As you go through the spring rituals of oiling the lawn-mower, cleaning up the garden furniture and scarifying the lawn, give some thought to your marketing materials.