You know how your brand looks, but do you know how it speaks? Using a process we call VoiceID, we can help you to establish a unique, clear and credible tone of voice that reflects the core values, personality and culture of your business.
Applied consistently across all of your organisation’s written communications, a unique tone of voice will:
We collect in-depth information about your product or service, your culture, values and target customers and ask you to undertake a series of simple exercises. From this, we work with you to define your tone of voice. We create a Tone of Voice Guide tailored to your business, giving you and your team guidelines to follow when creating written content. We will also apply your tone of voice to a short document or a key page on your website.
This stage is optional. If you’d like us to, we can apply your desired tone of voice to your website – and any other sales and marketing materials you use.
Are the words on your website working as hard as you? Each month, we offer a limited number of FREE web copy reviews (for micro-businesses only). We will ask you to answer a few simple questions about your business, your customers and your products or services. We’ll then undertake a 1-hour review of copy on a couple of your key web pages, providing you with top-line feedback and advising you of any areas where we recommend attention.
Book your FREE web copy review now!
