Making a Case for Case Studies: Use Your Customers to Get More Customers!

Everyone knows that the best sort of sales leads are recommendations – referrals from satisfied customers who have experienced your business and are happy to tell others just how great your organisation is. The trouble is, no matter how enthusiastic these ‘brand ambassadors’ might be, simply hoping they will remember to refer you – if and when they have the opportunity to do so, is not a particularly reliable sales strategy. However, there’s a really easy way you can take control, using the strong relationships you’ve developed, and the projects you’ve successfully delivered, to proactively leverage further sales opportunities – by capturing your success stories as case studies. Case studies are a powerful way to showcase your projects, the customers you work with and the results you get for them.