Are You Using Google My Business to Get More Customers?

Google accounts for more than 87% of global searches made using mobile devices, and over 75% made using a desktop or laptop. In short, if you want your business to get found online, it’s imperative you do everything possible to ensure that when your product or service is searched for, Google finds you, and gives you prominence over your competitors when it presents its results. You already know that using keywords, tagging images, making your website mobile-friendly and keeping content fresh are essential steps in the optimisation process, but there’s another powerful tool that can help make sure customers find your business when they search on Google. It’s called Google My Business, and the good news for you is that right now it’s still very underused – which means you have an opportunity to steal a march on your rivals!