Mind Your Tone! Do You Have Tone of Voice Guidelines for Your Business?

Mind Your Tone! Do You Have Tone of Voice Guidelines for Your Business?

There are plenty of reasons why you should always try to use a consistent tone of voice across all your written communications. It will ensure customers get the same brand experience however they engage with you, make your communications more effective, help set you apart from competitors, increase brand recognition, and help establish an emotional connection between your customers and your business. It’s a good idea to set out your tone of voice guidelines in a simple reference document. You can share this with staff and with any third parties who may be involved in writing for your business.

Spring Web Watch! Is Your Website Looking Fresh?

Spring Web Watch! Is Your Website Looking Fresh?

It’s important to regularly review and update your website, making sure content and design stay fresh. As well as ensuring new and returning visitors get the best experience, the search engines love updates, so it will help push your site further up the rankings and generate more traffic If you’ve not yet got around to implementing web reviews as part of your ongoing marketing activity, now is a great time to make a start. Spring is the perfect time to spruce up your site. To help you get started, Here are a few areas you might want to look at: Keep it clean.

8 Reasons Why You Need to Consider Using a Professional Writer for Your Web Copy!

8 Reasons Why You Need to Consider Using a Professional Writer for Your Web Copy!

If you’re about to have a new website created – or refresh an existing one, you’ll brief a professional web designer. You’re likely to use a professional photographer – or use library images that have been taken by a professional. But what about written content? Who’s going to draft the sparkling prose that will engage and persuade your visitors?

Are the Words on Your Website Working as Hard as You? Get a FREE Review of Your Web Copy!

Are the Words on Your Website Working as Hard as You? Get a FREE Review of Your Web Copy!

Your website is likely to be your single most important piece of marketing collateral. It needs to look great, grab attention and deliver an intuitive user experience that guides visitors quickly to the information they’re looking for. But this is only half the story. An effective website isn’t achieved by great design on its own: the words you use have a crucial role to play too.

Find Your Unique Brand Voice & Win More Business!

Find Your Unique Brand Voice & Win More Business!

You know how your brand looks, but do you know how it speaks? Tone of voice is an area that can often be overlooked by businesses when they develop their brand identity. What is tone of voice? Tone of voice is about how an organisation uses language to give it its own distinct and recognisable voice.

Is Creating Written Content for Your New Website Giving You Nightmares?

Is Creating Written Content for Your New Website Giving You Nightmares?

Are you creating a new website for your business? Is getting the written content together causing you sleepless nights? You’re not alone. In web design projects, written content frequently gets left until late in the process – often because, despite the very best of intentions, clients struggle with drafting their own copy.

Can’t Do Spelling or Grammar? Don’t Let It Stop You Writing! The Case for Engaging an Editor

Can’t Do Spelling or Grammar? Don’t Let It Stop You Writing! The Case for Engaging an Editor

Many people are put off writing – whether for business or pleasure – because they’re not confident with spelling and grammar. But they shouldn’t be. Spelling and grammar are not writing; they’re simply sets of rules and conventions; tools to aid communication between writer and reader. Even if you’re a bit shaky about them, it shouldn’t prevent you from expressing yourself through the written word.

Does Your Writing Leave a Linguistic Fingerprint?

Does Your Writing Leave a Linguistic Fingerprint?

As a recent article from the BBC News highlights, we all have our own distinctive way of expressing ourselves when we speak and write. The piece is about the unknown Whitehouse insider who’s been spilling the beans on the Trump administration, penning an anonymous column in the New York Times. By the time you read this, their cover will probably have already been blown, but it does raise an interesting topic. What clues to your personal identity do you reveal in your writing style?

Are You Looking After Your Brand’s Voice?

Are You Looking After Your Brand’s Voice?

If you were asked to name the core components that make up a brand’s identity, what would come to mind first? Most likely you’d think of logos, colours and fonts – and you’d be right of course, but these visual elements don’t work in isolation. What gives a brand its unique identity (aside from what it does) is not just how it looks, but also how it speaks.   While strong visual branding and great design grab attention initially, it’s down to written content to follow this through; the words you use will need to communicate your message effectively - engaging, inspiring and converting interest into action. Looking after your brand’s voice is just as important as taking care of other areas of your branding.

Making a Case for Case Studies: Use Your Customers to Get More Customers!

Making a Case for Case Studies: Use Your Customers to Get More Customers!

Everyone knows that the best sort of sales leads are recommendations – referrals from satisfied customers who have experienced your business and are happy to tell others just how great your organisation is. The trouble is, no matter how enthusiastic these ‘brand ambassadors’ might be, simply hoping they will remember to refer you – if and when they have the opportunity to do so, is not a particularly reliable sales strategy. However, there’s a really easy way you can take control, using the strong relationships you’ve developed, and the projects you’ve successfully delivered, to proactively leverage further sales opportunities – by capturing your success stories as case studies. Case studies are a powerful way to showcase your projects, the customers you work with and the results you get for them.