There are plenty of reasons why you should always try to use a consistent tone of voice across all your written communications. It will ensure customers get the same brand experience however they engage with you, make your communications more effective, help set you apart from competitors, increase brand recognition, and help establish an emotional connection between your customers and your business. It’s a good idea to set out your tone of voice guidelines in a simple reference document. You can share this with staff and with any third parties who may be involved in writing for your business.
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