If you were asked to name the core components that make up a brand’s identity, what would come to mind first? Most likely you’d think of logos, colours and fonts – and you’d be right of course, but these visual elements don’t work in isolation. What gives a brand its unique identity (aside from what it does) is not just how it looks, but also how it speaks. While strong visual branding and great design grab attention initially, it’s down to written content to follow this through; the words you use will need to communicate your message effectively - engaging, inspiring and converting interest into action. Looking after your brand’s voice is just as important as taking care of other areas of your branding.