5 Reasons Why Blogging Needs to be Part of Your Marketing Strategy
If you haven’t yet made blogging an integral part of your marketing strategy, you’re missing out on big opportunities.
Posting regular blogs is an inexpensive and relatively easy way to bolster your inbound marketing efforts, drive quality visitors to your website, and attract more prospective customers
Your business may already be reaping the benefits of blogging, but just in case you still need convincing, here are 5 reasons why you need to get started now!
1. To improve your web ranking
The search engines that rank your website feed on fresh content, and a blog is a simple and easy way to keep your site updated. Every blog you post will be picked up by the search engines, boosting your position so your site moves higher up the rankings to appear above your competitors.
2. To push traffic to your site
The most valuable visitors you can get to your website are prospective new customers. You can pay to attract them of course, through pay per click advertising, but blogging is free and it’s effective. Each time one of your posts is shared on social media, it will climb up the rankings, increasing the potential for it to be found by new readers.
And blogs have longevity too – a good blog can be bringing traffic to your website long after it was first posted.
3. To engage with visitors
A blog gives your visitors the opportunity to comment on your posts, and gives you the opportunity to interact and engage with them, making it far more likely they’ll choose to do business with you. And because blogs are easy for readers to share on social media, this extends your potential reach even further.
4. To convert web traffic into leads
Having a blog on your website will help you build traffic – but more importantly, it will give you the opportunity to convert more of your web visitors into qualified leads. To ensure visitors become leads, you will need to include a strong ‘call to action’ within each post. Ideally, your call to action will request the visitor to exchange their contact details in return for something of value – a free guide, trial, e-book, white paper, or webinar for example.
5. To position you as an expert – and to attract the kind of business you want
Share your knowledge and expertise! You know the kinds of questions your customers ask – the things they want to know before they make a buying decision, so give them the answers in your blogs.
By using your blog to give your readers high quality, authoritative content you will give your business credibility, and position yourself as an expert in your field. By being selective about content, and discussing topics around the areas you want to specialise in, you will attract the profile of client you’re seeking to work with.
Stuck for content?
You shouldn’t be. Finding things to blog about should never be a problem. As mentioned in point 5, take your cue from your customers. Look at things from their perspective, and provide them with information that’s relevant and helpful. But be careful to avoid overtly selling as this will be likely only to cause your readers’ to disengage.
For inspiration, see what your competitors are talking about, and remember that a blog area on your website doesn’t have to just be a home for blogs – it can be a place where you post news items, announce client wins, introduce new team members – anything in fact that might be of interest to visitors.
Stuck for time?
If you simply don’t have time to create your own blogs, you can still get all the benefits of blogging by engaging a copywriter to ‘ghost blog’ for you. A professional writer will help you establish a tone of voice and writing style that suits your brand and your audience – you’ll still need to invest time to brief them properly, but this is a process that will get easier as they acquire an in-depth understanding of your business.
If you’re not blogging, can we help you get started? If you’ve started, but it’s taking too much of your time, can we do it for you? Contact us now for a chat!
