Planning a New Website? Don’t ‘Cut & Shut’ Your Copy!

In web design projects – at least in our experience – the creation of written content is often left until late in the process. Usually this is because, despite having the very best intentions of drafting their own copy, the client found the process more of a struggle than they’d anticipated. The temptation then can be to press on with design, simply leaving space to backfill with text at a later point, but taking this ‘cut and shut’ approach will almost certainly lead to a second rate website. Design and copy need to work together to bring out the best in each other, and ensuring both these creative processes are co-ordinated will result in a website that’s more than the sum of its parts.