10 Tips to Help You Create Clear & Effective Written Content!

If you have to create any kind of written content for your business – a new page for your website, a brochure, a blog post or an advertisement for example, there are some simple things you can do that will improve the quality of your writing and help to ensure you get the results you want.   1: Know your audience: Make sure you’re clear about who you’re writing for. The more you know about your reader, the more accurately you will be able to tailor the style, tone and content of your writing.   2: Write in active voice: Use the active voice to help make copy briefer, clearer and more emphatic.