The Case for Case Studies: Use Your Customers to Get More Business!
Are you capturing your success stories, and using them to proactively leverage further sales opportunities? Case studies are a powerful way to showcase your projects, the customers you work with and the results you get for them. Case studies are: Versatile: You can use them in both digital and hard copy formats to support a wide range of marketing activities. Link them to your website as downloadable pdf’s, use them to support e-shots and direct mail campaigns, as leave behinds for new business presentations, and giveaways at events.
