Time to Spring Clean Your Marketing Material?

Spring may not yet be fully sprung, but all the signs (outside our window at least), indicate that it’s definitely well underway. At this time of year, as the sap starts to rise, the birds begin to get frisky and the daffodils do their thing, it’s difficult not to be inspired by nature’s lust for life. In the natural world, the cycle of regeneration is ongoing, a continuous process of striving to stand out, get noticed and grow – not so very different from the business environment when you think about it. As you go through the spring rituals of oiling the lawn-mower, cleaning up the garden furniture and scarifying the lawn, give some thought to your marketing materials.